PRIVACY POLICY

Last updated: 6 August 2025

The Marketing Group ("we", "our", "us") is committed to protecting your privacy in accordance with the Privacy Act 2020 (New Zealand). This Privacy Policy explains how we collect, use, store, and protect your personal information when you interact with us online or engage our services.

1. What Information We Collect

We may collect personal information including:

  • Your name, email address, phone number, and company details

  • Enquiry details or feedback

  • IP address, device type, browser, and website activity (via cookies and analytics)

  • Information you provide when using our services

  • Client customer data when required for campaigns (see Section 9)

2. How We Collect It

We collect information when you:

  • Use our website or social media

  • Contact us via email, phone, or forms

  • Subscribe to emails or download content

  • Become a client and share assets with us

  • Interact with ads or third-party platforms where we advertise

We may also collect non-identifiable data through tools like Google Analytics, Meta Pixel, or other advertising platforms.

3. Why We Collect Your Information

We collect and use your information to:

  • Provide services and respond to enquiries

  • Run digital marketing campaigns, including Google Ads and Meta Ads

  • Send email newsletters or marketing content (if subscribed)

  • Improve our website and user experience

  • Comply with legal obligations

We do not use your information for any unrelated purpose without your consent.

4. Use of Retargeting and Advertising

We may use tracking technologies (like the Meta Pixel, Google Ads remarketing tags, and similar) on our website to serve targeted ads to you across third-party platforms (e.g. Facebook, Instagram, Google Display Network).

This allows us to show relevant ads based on your past interactions with our website or content. You can opt out of personalised advertising by adjusting your preferences on those platforms or using tools like the Google Ads Settings or YourAdChoices.

5. Client Customer Data

As a marketing agency, we may receive access to our clients’ customer data (such as email lists, CRM exports, or audience segments) solely for the purpose of:

  • Running email marketing or automation campaigns

  • Setting up lookalike or custom ad audiences

  • Managing CRM or newsletter platforms on behalf of clients

We treat all client customer data as strictly confidential. It is never used for our own marketing, shared with third parties (other than the agreed platforms, e.g. Mailchimp, Meta, Google), or retained beyond the project scope. We expect our clients to have lawful consent from their customers before sharing data with us.

6. Disclosure of Your Information

We may share your information with trusted partners or service providers who assist us in delivering services (e.g. hosting providers, marketing platforms, subcontractors). All third-party access is controlled and governed by data protection agreements where applicable.

We will never sell or rent your personal data.

7. Storing and Protecting Your Data

We take reasonable steps to ensure your data is securely stored and protected from misuse, unauthorised access, or disclosure. Data may be stored on secure cloud-based systems (e.g. Google Workspace, CRM tools, marketing platforms) with access limited to authorised team members.

8. Access and Correction

You have the right to access and correct your personal information under the Privacy Act 2020. If you would like to request this, please contact us using the details below. We may require verification of your identity.

9. Cookies and Analytics

We use cookies and third-party analytics to help understand how visitors interact with our website. Cookies do not give us access to your computer or any information about you, other than what you choose to share.

You can manage cookie settings through your browser or opt out of tracking via tools like:

  • Google Analytics Opt-Out Add-on

  • YourAdChoices

10. Third-Party Links

Our website may link to other websites not controlled by us. We are not responsible for the privacy practices or content of those sites.

11. Data Retention

We retain personal and project-related information only as long as necessary to provide our services or comply with legal obligations. Client customer data is deleted or returned once the project ends, unless otherwise agreed in writing.

12. Policy Updates

We may update this Privacy Policy from time to time. Changes take effect from the date they are posted on our website. We recommend reviewing it periodically.

13. Contact Us

If you have any questions about this policy or would like to make a privacy request, contact:

The Marketing Group
hello@themarketinggroup.co.nz
+64 27 202 3058