
brand & identity
create a brand that’s impossible to ignore.
Your brand is one of your most valuable assets. It’s how people recognise you, remember you, and decide to trust you. We help you build a brand that not only looks great, but is built on clear thinking and real purpose — so you can show up with clarity, consistency, and confidence across every channel.
Whether you’re building a new brand or evolving an existing identity, we can guide you through every stage — from defining your story to expressing it through powerful design and messaging.
We’ll help you:
Clarify your brand purpose, values, and positioning
Develop a name, tone of voice, logo and visual identity
Create consistent brand guidelines for internal and external use
Refresh or reimagine your existing brand
Design packaging, signage, and branded assets that bring your identity to life
BrandING Services
We offer a full suite of services to bring your brand to life and keep it consistent across every channel.
Logo Design – Memorable, meaningful logos that represent your brand
Brand Naming – Strategic, ownable names that reflect your story
Visual Identity – Typography, colour, and design elements that express your brand
Brand Guidelines – Tools to ensure consistent use across platforms
Tone of Voice Development – Find the words that sound like you
Rebranding – Evolve your brand without losing its essence
Packaging Design – Visually compelling packaging that sells
Retail Branding & Signage – Cohesive brand experiences across physical spaces
Brand Asset Management – Organisation and delivery of brand assets for long-term use
For New Brands & Bold Refreshes
Our brand services support businesses at key points of change — whether you’re building a new brand from the ground up or refining an existing one. We work with startups defining their identity, established organisations seeking a refreshed look and feel, and teams aiming to improve consistency across their brand materials.
If your brand lacks clarity, cohesion, or alignment with your current direction, we’ll help you develop a clear identity that reflects who you are and communicates effectively with your audience.
Let’s Build Your Brand
Whether you're starting fresh or refining your existing identity, we're here to help. Book a free consultation and let's talk about the best next steps to shape a brand that truly reflects your business.
+64 27 202 3058
hello@themarketinggroup.co.nz