brand & identity

create a brand that’s impossible to ignore.

Your brand is one of your most valuable assets. It’s how people recognise you, remember you, and decide to trust you. We help you build a brand that not only looks great, but is built on clear thinking and real purpose — so you can show up with clarity, consistency, and confidence across every channel.

Whether you’re building a new brand or evolving an existing identity, we can guide you through every stage — from defining your story to expressing it through powerful design and messaging.

We’ll help you:

  • Clarify your brand purpose, values, and positioning

  • Develop a name, tone of voice, logo and visual identity

  • Create consistent brand guidelines for internal and external use

  • Refresh or reimagine your existing brand

  • Design packaging, signage, and branded assets that bring your identity to life

BrandING Services

We offer a full suite of services to bring your brand to life and keep it consistent across every channel.

  • Logo Design – Memorable, meaningful logos that represent your brand

  • Brand Naming – Strategic, ownable names that reflect your story

  • Visual Identity – Typography, colour, and design elements that express your brand

  • Brand Guidelines – Tools to ensure consistent use across platforms

  • Tone of Voice Development – Find the words that sound like you

  • Rebranding – Evolve your brand without losing its essence

  • Packaging Design – Visually compelling packaging that sells

  • Retail Branding & Signage – Cohesive brand experiences across physical spaces

  • Brand Asset Management – Organisation and delivery of brand assets for long-term use

For New Brands & Bold Refreshes

Our brand services support businesses at key points of change — whether you’re building a new brand from the ground up or refining an existing one. We work with startups defining their identity, established organisations seeking a refreshed look and feel, and teams aiming to improve consistency across their brand materials.

If your brand lacks clarity, cohesion, or alignment with your current direction, we’ll help you develop a clear identity that reflects who you are and communicates effectively with your audience.

  • No Fluff, Just Results

    We focus on practical, effective branding solutions that deliver real value, not vague ideas or jargon.

  • No Big-Agency Overhead

    Lean, responsive, and cost-effective without compromising quality.

  • Branding That’s Built to Last

    We create brand identities that evolve with your business — not ones you’ll outgrow in a year.


Let’s Build Your Brand

Whether you're starting fresh or refining your existing identity, we're here to help. Book a free consultation and let's talk about the best next steps to shape a brand that truly reflects your business.

+64 27 202 3058
hello@themarketinggroup.co.nz